HeroChat Blog
Your business started with one phone and one salesperson. It worked. But the moment you added people to the team, chaos showed up: two people replying to the same customer without knowing it, a message getting lost because nobody saw it, and no way to tell who's handling what. Regular WhatsApp isn't built for this — you need "multi-agent."
Multi-agent means several people on your team can see and reply to the same chats from a single WhatsApp number, from their own accounts or devices, without duplicating replies or losing the thread of the conversation. Every message gets assigned to an owner, and the rest of the team sees the full history even if they weren't the one who replied first.
The WhatsApp Business app alone doesn't support this natively beyond "linked devices" (several devices on the same account, with no control over who replies to what). For real multi-agent support — with assignment, history, and sales integration — you need a CRM connected to the WhatsApp Business API.
HeroChat gives you a real shared inbox: your entire team replies from the same number, with assigned conversations, unified history, and internal notes. Plus, the AI bot can handle the first reply and qualify the customer before handing them off to a human salesperson — so your team only spends time on customers who are already ready to buy. It all runs on your own API keys, with no dependency on a third-party membership.
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The full CRM, to sell over WhatsApp without generating AI ads.
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Can I have multi-agent without using the official WhatsApp API?
In a limited way, with WhatsApp Business linked devices. For real conversation assignment and unified history, you need a CRM connected to the API.
How are chats assigned to each salesperson?
It can be manual (an agent 'claims' the conversation) or automatic, for example based on the customer's tag or the product they asked about.
Does the customer notice that several people are replying?
They shouldn't — with unified history and good internal notes, any agent can continue the conversation as if it were the same person.
Does HeroChat include an AI bot on top of multi-agent?
Yes, the bot can handle the first reply and automatically qualify the customer before handing them off to a human salesperson.
Pick your plan and start today
Secure payment processed by Hotmart.
The full CRM, to sell over WhatsApp without generating AI ads.
The complete CRM + Vox: generate your own AI ads.
Everything, no limits: clone your voice and create talking avatars.