HeroChat Blog
Unlike the free WhatsApp Business app, the official API has a two-layer pricing model: what Meta charges directly per conversation, and what the platform (like HeroChat, Wati, Trengo, etc.) charges for giving you access, an inbox, a bot, and AI on top of that API.
Meta charges per conversation (not per individual message), with different categories depending on who starts the conversation (the business or the customer) and the reason (marketing, utility, service). Exact rates vary by country and change over time, so it's worth checking the current rate in Meta's official documentation before projecting costs.
Before choosing a platform, ask for a clear breakdown: how much is Meta's charge (variable based on your conversation volume) and how much is the platform's (usually a fixed monthly fee). Adding both gives you the real cost, not just the "starting at $X/month" price shown on the homepage.
HeroChat gives you access to the official WhatsApp API with an inbox, AI bot, catalog with payment, and content tools in a clear monthly plan — always separating what Meta charges per conversation from what the platform charges, so you know exactly where your budget goes.
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Does Meta charge per message or per conversation?
Per conversation, not per individual message, with categories based on who starts it and the reason.
Does a platform's price include Meta's charge?
Not always — some include it in the plan, others charge it separately, so it's worth asking before signing up.
Are Meta's rates the same in every country?
No, they vary by country and can change over time — check the current rate in the official documentation.
Does HeroChat charge per additional agent?
HeroChat's plan is designed to be clear about its monthly cost; check the current plan for the exact detail per team.
Pick your plan and start today
Secure payment processed by Hotmart.
The full CRM, to sell over WhatsApp without generating AI ads.
The complete CRM + Vox: generate your own AI ads.
Everything, no limits: clone your voice and create talking avatars.