HeroChat Blog
WATI is a platform focused on giving access to the official WhatsApp Business API with a shared team inbox, basic chatbots, and message automation — built mainly for businesses already operating on the official API.
HeroChat also gives a shared inbox on top of the official WhatsApp API, but with an AI bot that understands natural language (not just fixed rules), a product catalog connected to payment, and content tools for ads — all built so you don't need a technical team to keep it running.
Pick your plan and start today
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The full CRM, to sell over WhatsApp without generating AI ads.
The complete CRM + Vox: generate your own AI ads.
Everything, no limits: clone your voice and create talking avatars.
Does WATI require the official WhatsApp Business API?
Yes, it's designed specifically to operate on top of that API.
Do rule-based chatbots understand any customer message?
No, they tend to fail if the customer types something different from the configured keywords.
Does HeroChat understand natural language instead of just fixed rules?
Yes, HeroChat's AI bot interprets the intent of the message, not just exact keywords.
Do platforms like this include a catalog and payment?
It depends — several focus only on messaging, without an integrated catalog or payment.
Pick your plan and start today
Secure payment processed by Hotmart.
The full CRM, to sell over WhatsApp without generating AI ads.
The complete CRM + Vox: generate your own AI ads.
Everything, no limits: clone your voice and create talking avatars.