HeroChat Blog

Kommo CRM: alternative and comparison for WhatsApp

What Kommo CRM is

Kommo (formerly amoCRM) is a sales CRM with a visual board-style pipeline, where each lead moves between stages — widely used by teams that already think of their sales process as a funnel with defined steps.

What people usually like about this kind of CRM

• Clear funnel visualization: seeing at a glance how many leads are in each stage.
• WhatsApp integration: conversations linked to the lead's card in the pipeline.
• Stage-based automations: actions triggered when a lead moves to a different column.

What to ask yourself before choosing

• Do you need a complex pipeline or something simpler? A board-style CRM can be more than a small business needs to manage day to day.
• Does the AI bot reply on its own, or just organize? Some pipeline CRMs focus on organizing, not on automating replies intelligently.
• How much does adding more users cost? The per-agent price can grow quickly for larger teams.

Where HeroChat fits in

HeroChat organizes conversations by funnel just like a pipeline CRM, but adds an AI bot that replies and suggests the next action, a catalog with integrated payment, and content tools to attract more leads — not just organize the ones that already arrived.

Frequently asked questions