HeroChat Blog
Facebook/Instagram ads with a "Send message" button (Click to WhatsApp) take the user straight into a conversation, skipping a landing page or a form. Less friction means more leads — but it also means you need a system on the other end ready to receive them, because they arrive hot and expect a reply right away.
Spending on ads that lead to WhatsApp without a fast-reply and qualifying process behind them is throwing money away — the lead arrives, asks a question, and if the reply is slow, they cool off just the same as if they'd never seen the ad.
HeroChat connects your Meta Ads account to create Click to WhatsApp campaigns directly from the platform, and every lead that comes in lands in a funnel with an AI bot that replies instantly, qualifies, and follows up — so your ad spend doesn't get wasted on a slow reply.
Pick your plan and start today
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The full CRM, to sell over WhatsApp without generating AI ads.
The complete CRM + Vox: generate your own AI ads.
Everything, no limits: clone your voice and create talking avatars.
What is a Click to WhatsApp campaign?
A Facebook/Instagram ad with a button that takes the user directly into a WhatsApp conversation, no landing page involved.
Is it worth investing in WhatsApp ads without a bot behind them?
It's risky — if you don't reply fast, the lead cools off just like with any other channel, wasting the investment.
Can I create these campaigns directly from a CRM?
Yes, some platforms like HeroChat connect your Meta Ads account to create campaigns without leaving the system.
How do I measure if the ad actually generates sales, not just clicks?
You need to connect each conversation's outcome (sale or not) back to the originating ad, not just look at cost per click.
Pick your plan and start today
Secure payment processed by Hotmart.
The full CRM, to sell over WhatsApp without generating AI ads.
The complete CRM + Vox: generate your own AI ads.
Everything, no limits: clone your voice and create talking avatars.