HeroChat Blog
WhatsApp Business on its own is enough for very small businesses. The moment you grow, the same problems show up: several agents sharing one number with no idea who replied to what, customers getting lost among hundreds of chats, and no real way to measure how much you actually sell through it. A WhatsApp CRM fixes that: it organizes conversations, assigns owners, keeps each customer's history, and in the more complete ones, automates replies and payments.
Not all of them solve the same problems. Before comparing specific tools, here's what's worth demanding:
An AI-powered WhatsApp CRM built to run on your own API keys: shared inbox, an AI bot that replies and follows up, automatic payment verification (Yape, Plin, Nequi, SPEI, card), and a built-in AI ad generator (Vox). Ideal if you sell directly over WhatsApp and need the whole cycle — from the ad to the payment — in one place.
Popular for marketing automations and AI flows, though it was originally built more for Instagram/Messenger than pure WhatsApp. A good fit if you already use its ecosystem for other channels.
More oriented toward traditional B2B sales, with WhatsApp integrated as one of several channels. Strong sales pipeline, less specialized in conversational automation.
An omnichannel platform (WhatsApp, email, social) built for larger support teams. Robust, but with a steeper learning curve and pricing aimed at mid-to-large companies.
Focused specifically on the official WhatsApp Business API, with automations and chatbots. A good option if you already have a technical team to integrate it deeply.
Combines WhatsApp with email marketing and SMS. Useful if you want one tool for several channels, though less deep on specific conversational sales features.
Strong in Latin America, focused on high-volume customer service. A good fit for call centers migrating to WhatsApp as an additional channel.
If you sell directly over WhatsApp (info-products, e-commerce, services) and need to charge and verify payments without chasing receipts by hand, a specialized CRM like HeroChat usually performs better than a generic omnichannel marketing tool. If instead you need WhatsApp as just one more channel inside a traditional B2B sales pipeline, something like Kommo may fit better.
HeroChat was built specifically for businesses that sell and get paid over WhatsApp: a shared inbox for your team, an AI bot that qualifies and follows up, AI-verified automatic payments (no manual receipt checking), and Vox to generate your own ads. It all runs on your own API keys — the business and the data are 100% yours, not a third-party platform's.
Pick your plan and start today
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The full CRM, to sell over WhatsApp without generating AI ads.
The complete CRM + Vox: generate your own AI ads.
Everything, no limits: clone your voice and create talking avatars.
What's the difference between WhatsApp Business and a WhatsApp CRM?
WhatsApp Business is the free official app with basic catalog and quick-reply features. A CRM adds a shared inbox for teams, AI automation, visual funnels, and in some cases, automatic payment collection and verification.
Do I need the official WhatsApp API to use a CRM?
It depends on the CRM. Some work with the regular WhatsApp Business app, others require the official API (more stable at high volume, but with separate Meta costs).
Which CRM is best if I sell products directly on WhatsApp?
One specialized in conversational selling with automatic payment collection and verification, like HeroChat, usually performs better than a generic omnichannel marketing CRM.
Can I have several agents replying from the same number?
Yes, that's exactly what a 'shared inbox' does — multiple users see and reply to the same chats without duplicating replies or losing track of the conversation.
Pick your plan and start today
Secure payment processed by Hotmart.
The full CRM, to sell over WhatsApp without generating AI ads.
The complete CRM + Vox: generate your own AI ads.
Everything, no limits: clone your voice and create talking avatars.