HeroChat Blog
The "you left something in your cart" email has low open rates — it gets lost among dozens of other emails. A WhatsApp message, on the other hand, almost always gets read within minutes. If you have the customer's number (from checkout or because they're a returning customer), WhatsApp recovers carts that email would never have touched.
Not too fast (it can feel invasive, like they're being watched) nor too late (interest has already cooled). A window of 1 to 3 hours after abandonment tends to be the sweet spot.
If you connect your catalog to HeroChat, you can set up an automatic cart-recovery message over WhatsApp, with the wait time and incentive you define — without depending on someone on the team remembering to write to every customer who didn't complete their purchase.
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The full CRM, to sell over WhatsApp without generating AI ads.
The complete CRM + Vox: generate your own AI ads.
Everything, no limits: clone your voice and create talking avatars.
Does WhatsApp recover more carts than email?
Generally yes, because WhatsApp's read rate is much higher than that of a recovery email.
When should I send the abandoned cart message?
Between 1 and 3 hours after abandonment tends to be the sweet spot — not too invasive, not too late.
Do I always need to offer a discount?
Not always — sometimes just solving the friction (e.g. a payment method that failed) is enough without needing a discount.
Can I automate this without checking carts by hand?
Yes, if your catalog is connected to the platform, the message triggers automatically when abandonment is detected.
Pick your plan and start today
Secure payment processed by Hotmart.
The full CRM, to sell over WhatsApp without generating AI ads.
The complete CRM + Vox: generate your own AI ads.
Everything, no limits: clone your voice and create talking avatars.